How To Spot Keyword Cannibalization In Local SEO Marketing
Ranking high in search engine results pages (SERPs) is important for any local business since it can lead to increased website traffic and, ultimately, more customers. However, if your website is ranking for the same keyword as another local business in your area, it can result in what is known as keyword cannibalization. This occurs when two or more pages on the same website are competing for the same keywords, which can split search engine traffic and result in lower rankings for both pages. Here are some tips on how to spot keyword cannibalization in local SEO marketing so you can avoid it. Run a Google Search for Your Target Keywords. One of the easiest ways to check for keyword cannibalization is to simply do a search on Google for your target keywords. If more than one page from your website appears in the results, then it is likely that you are already experiencing keyword cannibalization. The same goes when a blog article or page from your website that was published years ago s...